Hej,
good news! I’m happy to announce that AURORA will share a booth with the good people at 8bar bikes at this years Berliner Fahrrad Schau. Last year, together with Force Effect, was a great experience and it’s great to be part of the tradeshow again.
Check out my impressions of last years event.

Since the new apparel collection is still in the making, I will give you the chance to grab some real bargains on available AURORA gear. Also I will premiere the upcoming AURORA velcro straps colorways, which will drop online next week.

So come over check out the great 8bar bikes and their two stunning new releases and also say Hello to AURORA.

If you are from germany and need something to read for the weekend or on your way to the Berliner Fahrrad Schau, check out the Spoke Magazine. The latest issue is out now and features a short interview with yours truly.

See you there,

Sebastian

One year ago, two close friends of mine finally opened their own store called “Reverie“.
They had a great year and gained a lot attention and positive feedback with their concept.
Besides a nice selection of brands you just rarely find in german shops, they’ve also managed to keep it down to earth and really friendly. It’s always great to see happy customers around the store who just feel good visiting, talking or chilling there.

We often talked about a collaboration and I thought it would be great to have something to celebrate their first year. So I started the collaboration on my own as a suprise.
On the last saturday they celebrated their birthday with close friends and customers. With DJ, cake and drinks it was a nice event and a good opportunity to finally reveal this collaboration!

The result is a highly limited and upgraded edition of the AURORA Compact Messenger Bag. Along all the other features I added a stabilizer belt, a custom Logo patch attached with velcro and also a additional layer of 1100D Cordura for the bottom.
I only made 10 of them.
To complete the look I also added a entirely new AURORA Hooded Zipper with a custom Logo patch, also limited to 10 pieces. This zipper is the first AURORA cut & sew piece.

Both items are only available at the REVERIE store in Münster / Germany or on request.

Make sure to check out the store, if you have the chance.
www.reverie-shop.de
www.facebook.com/Reveriems

I’m really proud to finally reveal the first AURORA // Quickstrike release.

This is the first effort to upcoming Limited Editions made from dead stock and vintage fabrics.
To pay homage to craftmanship and classic designs, we try to merge these things and mix them to something unique and long-lasting.

“The Floral” 5 Panel Caps are made from a dead-stock high quality cotton fabric (Made in Germany).
To provide a perfect shape the caps are fully fused, feature a quality genuine soft leather buckle and brass side panel eyelets.
These 5 Panel Caps are carefully hand-crafted in rural New Zealand.

Each cap is unique and each cap looks different!
This Limited Edition comes with a hand-numbered and dated tag.
There are only 35 caps available of each colorway and they will never be reproduced.

So be quick and get yours before they are gone.

AURORA “The Floral” 5 Panel Cap – blue

AURORA “The Floral” 5 Panel Cap – grey

Thanks!

Sebastian

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Hej,
the Olympic Games are over and it was a great event. Though I sadly couldn’t be in London and attend the events, I watched Olympia over Streams and TV as often as possible.
The good people in Great Britain did a great job and so did all the athletes.

As some of you might have noticed in previous posts, a little part of my work was also going to be at the Olympic Games. So I was really curious to see the Track Events. The German Track Team is one of the best in the world and they had only to show it again. Two riders of the team, Maximilian Levy and Kristina Vogel, where racing with AURORA velcro straps (the sold out AURORA x KEIRIN version) for a long time now and achieved several medals in other competitions, but the Olympic Games are hard to top.

So to make it short. The Olympic Games were really successful, especially the Olympic Track Cycling Events and I feel proud to be a (really) small part of it. Kristina Vogel and Miriam Welte won the Gold Medal in the Women’s Team Sprint event. Kristina also made it to the 4th place in the Women’s Sprint.
Maximilian Levy won the Bronze Medal with Rene Enders and Robert Förstermann in the Men’s Team Sprint. But this wasn’t all, the most-anticipaded event was the Men’s Keirin.
Maxmilian Levy was focused and performed great in all Keirin races, for some seconds in the last round of the final he even overtook Sir Chris Hoy. But in the end Sir Chris Hoy could set free some extra power and got back the first place. It was a stunning race. Maxmilian Levy won the Silver Medal.

Hats off to the German Team and thank you for using and trusting the AURORA straps!

Sebastian

Please check out the websites of the German Track Team and support them.

Maxmilian Levy
Kristina Vogel
Miriam Welte
Rene Enders
Robert Forstemann

German Olympic Team

Award ceremony with Maxmilian Levy (Silver), Sir Chris Hoy (Gold), Teun Mulder and Simon van Vemthooven (both Bronze). Photo by Phil Walter.
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Last saturday, the 22nd of july, the 1st Sprintermeeting took place at the Cologne Radstadion. With several big names in the professional track cycling game, it was very interesting to see some of the best teams competing against each other and this just a few days before the Olympic Games 2012 in London start. So besides the German Track Cycling Team, the Netherlands, Malaysia, Czech Republic and also the British Team attended this event.

Also I had the chance to meet some of the riders in person, especially those who ride the AURORA velcro straps in their competitions. It was great to get feedback and also talk with Sebastian Döhrer and Tobias Wächter. Also Maximilian Levy and Kristina Vogel will sport the AURORA velcro straps during their races at the Olympic Games in London. From what I saw at the Sprintermeeting, I would say that they both definitely go for Gold in London. Maximilian Levy won first place in the Sprint against Robert Förstermann and also set a new record time at the Cologne track!
Besides these two riders, Tobi Wächter tested a new custom version of the AURORA velcro straps during his races.
The first feedback was good and I hope that my gear will help all of them during their upcoming races.
Tobias Wächter – Keirin
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What a weekend.
On sunday the 4th Bergfest took place at the Bergfidel Skatepark in Münster. Again a great event, Party , Beers, BBQ, Punkrock and great skateboarding. I had the chance to take some pictures of the event and also of Max Ritter shredding the bowl.

You can check out the results of the contest here: www.bergfidel.com/results

Looking forward to next years 5th anniversary.

Thorsten Ballhaus killing the 13 stair Bergrail with a 50/50!

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