One month ago we announced the AURORA x RAD RACE Cycling Kit Collection. In the last weeks the good people at Nalini in Italy are doing their best to produce these high quality cycling gear for us.
Check out these images coming directly from the production facility in italy.
Great to see how the first thoughts, the design and everything comes to live with great craftsmanship.

The AURORA x RAD RACE Cycling Kit Collection will be officially released at this years Berliner Fahrrad Schau taking place 22 – 23 May 2014.

Stay tuned for more news coming soon.

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Time is running, it’s christmas again.
And finally the AURORA Fall/Winter 2013 drop is ready. It’s a fine selection of essentials, with the focus on quality and the small details.
I’m very proud on the new AURORA knitted hats, they are Made in Germany. The highest quality possible with great virgin wool and fine merino wool, manufactured by a old Family Business with all their experience and craftsmanship. The AURORA knitted hats are available in black, charcoal, burgundy and marine.

Besides this I’m also happy to introduce the AURORA Technical Keychain. It features a patented magnetic FidLock slider to easy release the keys, but also securely hold them in place. But it get’s more technical with the also patented Freekey keyring, it allows to easily add or remove keys without any stress.
The AURORA Technical Keyring features a YKK velcro closure to attach it to your belt, backpack, MOLLE system or everywhere else you can think of.
This Keychain is Made in Germany aswell.

Alongside these products this drop also includes a selection of AURORA Snapback Caps (in burgundy, black, dark green), Baseball Longsleeves (in grey and white) and a Crewneck. All with subtle “Above” detailing.

Check out the webshop, everything is available now!

And what about the raffle?

Christmas is coming, the year is nearly over.
Let’s make it simple, i’m giving away three AURORA packages.
Every package consists of one AURORA knitted hat of your choice + one AURORA Technical Keychain + some suprise goodies.

It’s really easy to enter this one:

1. Like AURORA on facebook if you haven’t already
2. Share this blog post on facebook.
3. Leave a comment with your prefered AURORA hat below this blog post

The raffle is open until sunday the 31th of december 23:59 (GMT).
I will randomly choose a winner with www.random.org and contact the lucky one via eMail,
so please don’t forget to leave you eMail address.

That’s it.

Good luck and have some great last weeks in 2013!

Best.

Sebastian
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There are so many AURORA Velcro Straps out there all over the world, why not show some nice builts with them?
I started a (long) while ago with my Principia Track and continue with Kenny’s Kagero 2013. Kenny is from NYC and works as a graphic designer. Check out his instagram or the godandfamous a label he is also running.

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“Gude Zeit” = “Good Times”

That’s what’s it all about.

The force that guides and moves us!
My friend Lorenzo Taurino collected adventures, stories, anecdotes and photographs from his journies and added some more of close friends. All this composed in a neatly printed zine.
Also included is the custom made AURORA x AH310 Bill Cosby Cycling Cap.
I’m really proud to be a small part of this first issue.

You get this zine for free with every order, just add it to your cart and other products.
But feel free to donate something to GUDE ZEIT, if you like to support it and want to help to release more issues!

Check it out online:
Gude Zeit #1 at AURORA webshop
www.gudezeit.de
www.facebook.com/GUDEZEIT

One year ago, two close friends of mine finally opened their own store called “Reverie“.
They had a great year and gained a lot attention and positive feedback with their concept.
Besides a nice selection of brands you just rarely find in german shops, they’ve also managed to keep it down to earth and really friendly. It’s always great to see happy customers around the store who just feel good visiting, talking or chilling there.

We often talked about a collaboration and I thought it would be great to have something to celebrate their first year. So I started the collaboration on my own as a suprise.
On the last saturday they celebrated their birthday with close friends and customers. With DJ, cake and drinks it was a nice event and a good opportunity to finally reveal this collaboration!

The result is a highly limited and upgraded edition of the AURORA Compact Messenger Bag. Along all the other features I added a stabilizer belt, a custom Logo patch attached with velcro and also a additional layer of 1100D Cordura for the bottom.
I only made 10 of them.
To complete the look I also added a entirely new AURORA Hooded Zipper with a custom Logo patch, also limited to 10 pieces. This zipper is the first AURORA cut & sew piece.

Both items are only available at the REVERIE store in Münster / Germany or on request.

Make sure to check out the store, if you have the chance.
www.reverie-shop.de
www.facebook.com/Reveriems

Not much to share these days, but as always I’m really busy.
In the next weeks there will be some really really nice releases. So until then enjoy those pictures and stay tuned.
Thanks again to Oliver Playford, who took these awesome pictures of Mianzi.

Not to mention that she is rocking AURORA V1 Velcro Straps and a “Intl known” Shirt. Good looks.

AURORA for good people.

Sebastian