Finally we got something new for you guys. These are our AURORA velcro straps V2.
In summer 2009, we started working on a foot retention system for fixed gear bikes and released our classic velcro strap version for track and road pedals.
Since then we thought about a specific platform pedal version too. Finding the right materials that will meet our demand was really difficult, but finally we found the right stuff.
Our bottom construction is remarkably strong and super stiff. Also the crank will no be scratched, when the straps are installed correct. The angle of the velcro strap construction allows to easy step in and feel secure while riding hard.

The straps can take a serious beating and are perfect for commuting, bike polo, fixed gear freestyle and what ever you like to do with them.
As always, these are handmade by us and you can count on the quality.

Since we are really happy with this release we thought it would be great to offer our new V2 velcro straps bundled with perfectly fitting pedals. You can get our AURORA velcro straps V2 with Animal Hamilton Pedals and also with the awesome Fyxation Pedals. Check it out and get your pair of AURORA velcro straps V2 with pedals.
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This is Max Ritter. He lives and rides in Berlin.
Yesterday he and his friend and photographer Kevin Hankel went out for a session at the Museum of Technology in Berlin Kreuzberg. Max tried a BS 5-0 at the gnarly and steep wallride under the bridge. Sadly the spot wasn’t in good shape and so it needed a touch up to continue. They went to the hardware store, bought some filler and filled the cracked concrete. DIY style. When the filler was dry, Max tried the BS 5-0 again, but unfortunately the lack of speed just allowed a really high wallride…
In the end there is still a unfinished business for Max, but some really nice shots from this session.

There is more to come…

Max is sporting the AURORA 5 Panel Cap, the “Crest” Socks and of course the “Cosby says” shirt.

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We are proud to be featured in the X-Ray Magazine #311. It is just a small corner in the magazine, but X-Ray is the leading European fashion industry trade magazine and it is great to see that AURORA slowly but surely makes his mark.

It’s no secret, we are working on a large Messenger Bag for some month now. But developing a technical and rugged Messenger Bag, takes a lot time and materials. So we are prototyping and testing a lot, to finally release something really great and something that will last. On the way to our large Messenger Bag, we thought it would be fun to release our smallest Bag as a kind of foretaste first.
So here it is, our AURORA Micro Messenger Pouch.
This small Pouch is a perfect companion to keep your important items and gadgets in place. Put your wallet, phone, camera, keys, moleskine, pens, etc. in our Micro Messenger Pouch and you are ready to go.
It is made from durable 1100d Cordura, features a YKK velcro closure and a YKK D-Ring.
As always, high quality stuff handmade in Germany.

Size (approx. flat measurement ) :
Width: 15 cm (bottom) / 23 cm (top)
Height: 10 cm
Depth: 6,5 cm (bottom)

We really love this little Bag and we hope you like it, too.
Get your AURORA Micro Messenger Pouch here.

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Finally we got our handmades cycling caps online. We made a lot the last months, but due to a lack of time we wanted to wait with the release. In the future we will release a new colorway/cap every month and we will always keep it as a kind of limited edition. The first cap is a plain navy one with subtle logo detail. Pretty clean and made from sturdy cotton. We got only 5 of them, so be quick and get your AURORA cycling cap before they are gone.

To keep you up to date with AURORA: We are sadly really busy in our daily jobs at the moment and this delayed some of your orders. We are really sorry about this and doing our best to get everything out as soon as possible.
Also we are working on some new AURORA apparel, but this will need some time to be finished.

Thanks a lot for your support and patience.

We are proud to support this years Maikätzchen 2011 in Hannover. Will be a great weekend with a fun alley cat and a bloody bike polo tournament.
So if you got the chance, come to Hannover.
More information on the event: h-fxt.blogspot.com.