Hej,
good news! I’m happy to announce that AURORA will share a booth with the good people at 8bar bikes at this years Berliner Fahrrad Schau. Last year, together with Force Effect, was a great experience and it’s great to be part of the tradeshow again.
Check out my impressions of last years event.

Since the new apparel collection is still in the making, I will give you the chance to grab some real bargains on available AURORA gear. Also I will premiere the upcoming AURORA velcro straps colorways, which will drop online next week.

So come over check out the great 8bar bikes and their two stunning new releases and also say Hello to AURORA.

If you are from germany and need something to read for the weekend or on your way to the Berliner Fahrrad Schau, check out the Spoke Magazine. The latest issue is out now and features a short interview with yours truly.

See you there,

Sebastian

“Gude Zeit” = “Good Times”

That’s what’s it all about.

The force that guides and moves us!
My friend Lorenzo Taurino collected adventures, stories, anecdotes and photographs from his journies and added some more of close friends. All this composed in a neatly printed zine.
Also included is the custom made AURORA x AH310 Bill Cosby Cycling Cap.
I’m really proud to be a small part of this first issue.

You get this zine for free with every order, just add it to your cart and other products.
But feel free to donate something to GUDE ZEIT, if you like to support it and want to help to release more issues!

Check it out online:
Gude Zeit #1 at AURORA webshop
www.gudezeit.de
www.facebook.com/GUDEZEIT

2012 is about to end in two weeks and i’m really happy to drop these two beautiful 5 Panel Caps right in time.
It’s the second AURORA // Quickstrike release, after the first collection gained a lot attention and positive feedback.

We all loved these movies back in the days and we all have some kind of connection to them. I wanted something that not just looks cool, it should provide a story for me and remind me of these days. Everything around us is based on good or bad things, wars we fight every day and a lot beauty in just the smallest details we face everyday. So this 5 Panel Cap release is called “Stars” // “Wars”!

The “Stars” // “Wars” 5 Panel Caps are made from a high quality licenced STAR WARS cotton fabric (by Camelot Fabrics – Made in USA). To provide a perfect shape the caps are fully fused, feature a quality genuine soft leather buckle and brass side panel eyelets.
These 5 Panel Caps are carefully hand-crafted in rural New Zealand.

The AURORA “Stars” 5 Panel Cap features a blue universe with bright stars and starships printed all over.
The AURORA “Wars” 5 Panel Cap features a black galaxy with bright stars and fighting starships printed all over.

Each cap is unique and each cap looks different!
This Limited Edition comes with a hand-numbered and dated tag.
There are only 25 caps available of each colorway and they will never be reproduced.

So be quick and get yours before they are gone.
May the force be with you.

AURORA “Stars” // “Wars” 5 Panel Caps

Thanks!

Sebastian

Hej!
What’s good?
It has been a long time, since I wrote the last entry here. Daily business just took to many time and I thought it would be good to come back with real news.
So it’s december, 2012 is almost over, pre-christmas craze just started and I like to drop some awesome new AURORA gear just in time for this.

With the good people from Topdollar in Berlin and their friend and illustrator “Der STöR” I finally finished a nice collaboration collection. I met Artje from Topdollar about two years ago after the Bright Tradeshow and we had some breakfast together. While talking, we decided that we have to do something together. We both love bikes, so why not keep it simple?
Pedal down the Hood
Get this awesome design on Shirts (black, white, grey), Tote Bags (black & natural), Sea Sacks and Gym Sacks.

Besides this collaboration, I was also working on more cut&sew pieces for AURORA and future releases. The first result is the AUROR 5 Pocket Chino Pant, which is availble from now on in two colors and four sizes! I’m really proud on this one, because it just fits and works perfectly.
It’s a modern 5 Pocket Chino cut with stretch added for comfort on bike or board.
Slightly slim-fitted, to keep the pant legs away from the chain/chainring and of course prevent for too much flapping around in the wind.

To complete the look, I added a new Crewnack to the collection. With the new awesome AURORA “Serif” Crewneck in grey and navy. Soft-touch, modern fit, simple and subtle design.
Fuck hype and branding, it’s about the quality.

Check out the new gear and also the sale section.

AURORA Watch Cap – all black // AURORA Watch Cap – black/cyan
AURORA “Serif” Crewneck – grey // AURORA “Serif” Crewneck – navy
AURORA 5-Pocket Chino Pant – beige // AURORA 5-Pocket Chino Pant – black

Thanks for the ongoing support.

Sebastian


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One year ago, two close friends of mine finally opened their own store called “Reverie“.
They had a great year and gained a lot attention and positive feedback with their concept.
Besides a nice selection of brands you just rarely find in german shops, they’ve also managed to keep it down to earth and really friendly. It’s always great to see happy customers around the store who just feel good visiting, talking or chilling there.

We often talked about a collaboration and I thought it would be great to have something to celebrate their first year. So I started the collaboration on my own as a suprise.
On the last saturday they celebrated their birthday with close friends and customers. With DJ, cake and drinks it was a nice event and a good opportunity to finally reveal this collaboration!

The result is a highly limited and upgraded edition of the AURORA Compact Messenger Bag. Along all the other features I added a stabilizer belt, a custom Logo patch attached with velcro and also a additional layer of 1100D Cordura for the bottom.
I only made 10 of them.
To complete the look I also added a entirely new AURORA Hooded Zipper with a custom Logo patch, also limited to 10 pieces. This zipper is the first AURORA cut & sew piece.

Both items are only available at the REVERIE store in Münster / Germany or on request.

Make sure to check out the store, if you have the chance.
www.reverie-shop.de
www.facebook.com/Reveriems

It’s time for another release!
Earlier this week I released the first AURORA // Quickstrike 5 Panel Caps called “The Floral” (in grey and blue).
This Limited Edition goes in another direction and focuses on fabric, manufacturing and a special look.
As a contrast to the classic AURORA 5 Panel Cap where I kept it subtle and gave it a clean look with a striking colorway.
It took really long to come up with another colorway, but I would say it was worth waiting.
It’s the classic AURORA cut featuring a bordeaux top, blue / classic green brim and a blue lining. All this refined with AURORA details in off-white.

I think the pictures speak for itself, check it out and get yours here.

Sebastian

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