Today i’m happy to release our Summer Collection 2011. Yes, SS2011. Sounds weird, but it’s true.
Due to many problems, which I will forgot from now on, it took some more month as I expected to finish everything.
But all this is a learning process and I promise we will try to get into this seasonal rhytm thing next year. Hopefully.
But enough talk, we have some nice stuff for you. My personal favorites are the two photographer shirts, printed on a super soft T-Shirt made from 50% organic cotton / 50% recycled polyester.
One called “The Chase” (also on black) features an epic photograph taken by Melbourne based photographer Duncan Ewington. He shoot Joey Dodd some month ago and I bet you have seen this picture around the net.
Now it is on a shirt!

Also we are proud to feature a photograph of our friend Kay Lasenga, who just opened a really nice store in Münster / Germany. He is passioned about photography, collects old and analoge cameras and he got tons of pictures in a large box. The shirt with his photograph is called “Skate!” and it is Kays first photograph which got released so far.

Besides this we also used the chance to drop some simple Logo shirts and a new Zip Hooded.
Our new “Logo Reflex” Zip Hooded features a reflective backprint and increases your visibility on night rides.

The last item for now is one that makes me really happy. I wanted to have my own skateboards for more than 8 years and now the time was right. I think AURORA is the perfect way to release it, because it combines nearly everything i’m passioned about whether it’s bikes, urbanity, art, music, photography, handmade goods, apparel and of course skateboarding.
It is Made in the USA from Canadian Maple Wood and features a bright full-color print.
We hope you will like our first deck called “Galaxy“.

Check out all the new stuff in our webshop.
Don’t forget, christmas is coming. So we think it’s time to put some of our classics ( “Cosby says” Shirt, “Rider” Shirt, “Crest” Socks and our Army Coat) on sale, be quick and grab them while stock lasts.

Thanks a lot for your support!
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Just came back from Sascha in Düsseldorf, who helped out producing the first AURORA Skateboards. On the pictures you can see some impressions of his neat store called “Rebel Gärage” and of course a glimpse on our new Skateboards. We dropped a full-color universe logo print on a canadian maple wood Skateboard (Made in the USA!!!) for your pleasure. Perfect shape and soon to be available in our webshop.
Stay tuned for the release…

Yes. We are working on new stuff and we are finally producing our summer collection 2011. Maybe a bit late for this summer, but we don’t care. We are just curious about the new stuff and hope you like it aswell. Check this sneak peek and stay tuned for more information…

What a great weekend. Awesome late summer weather and a stunning new store opened it’s doors. Two good friends of mine planned this for some month and now finally opened their own store, named REVERIE, this weekend. On Friday the opening party was a great event with more than 150 people in and around the new store. Some music, some beers and of course a lot good people made this a great evening. I had my camera with me and got some impressions for you. The interior is pretty clean, but also homelike. They carry brands like Clae, Analog, Gravis, Wemoto, Obey, Loreak Mendian, Makia, Vans California, RVCA and of course most pieces of the AURORA apparel collection. So it is really worth a visit.

Sadly our new goods are not finished yet, so we just had some older items for the opening. But we are curious about the next 2 weeks, it seems like there will be a lot great stuff available soon.

Check out the pictures and like REVERIE on Facebook.

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This years EUROBIKE started yesterday and sadly we are not able to get there again. Really sad, because there are a few pretty nice side events, exhibitors (Cinelli with their classic Laser Track Re-Issue!!!) and of course a lot great people we’d love to meet. Maybe next time.
But if you have the chance to get there make sure to visit this sweet event we are sponsoring a bit. There will be a Goldsprint with some nice AURORA goodies for the best racers and also a Fixed Gear Exhibition. Have fun…

Bill Cosby is the man, that’s why we have our beloved “Cosby says” Shirt to pay tribute to him and his life.

Some month ago we discovered AH310, a small german cycling cap maker from Karlsruhe. They make cycling caps from old/new T-Shirts, which is a awesome idea. From the first look at those great caps, it was clear that we want to collaborate with them. This limited cycling cap is the result. Absolute stunning and unique work.

It is made of a new “Cosby says” Shirt and comes in a medium size. This means it fits most heads around 55cm-58cm. Perfectly handcrafted in Germany.

This limited cycling cap is definitely one of a kind. Be quick and get yours. Other sizes on request.

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