Three years after the first AURORA Cycling Jerseys I’m really happy to announce a dignified successor.
This time it’s just one design, but built on a whole cycling kit. Everything works perfectly together and looks great on bike. The AURORA Cycling Kit 2013 merges the best from his ancestors and combines it with contemporary and subtle design. Every piece offers well thought out features for long lasting performance and quality.

You can get the whole kit or put together your own as you need it.
The AURORA Cycling Kit 2013 consists of a Short-Sleeve Jersey, a Long-Sleeve Jersey, a Long-Sleeve Fleece Jersey, BIB Shorts, a Wind Vest, Arm Warmers and a matching Cycling Cap.

Have a closer look at all the pictures, they speak for itself. If you want more detailed specs, check out the product pages.
AURORA Short-Sleeve Jersey / AURORA Long-Sleeve Jersey / AURORA Long-Sleeve Fleece Jersey / AURORA BIB Shorts / AURORA Wind Vest / AURORA Cycling Cap / AURORA Arm Warmers / AURORA Cycling Kit

The pre-order is open, the production is already running and the first pieces will be shipped approx. mid june!

These jerseys are limited, get yours now!

THE KIDS ALL RIDE!

Sebastian
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There are so many AURORA Velcro Straps out there all over the world, why not show some nice builts with them?
I started a (long) while ago with my Principia Track and continue with Kenny’s Kagero 2013. Kenny is from NYC and works as a graphic designer. Check out his instagram or the godandfamous a label he is also running.

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During the Berliner Fahrrad Schau 2013 I had the chance to meet the guys behind WE ARE TRAFFIC. Björn and Till are portraying cyclists mainly in Hamburg, but also everywhere else. With WE ARE TRAFFIC they want to draw attention to the bicycle as means of transport and also show the differences and diversity of each bicycle and his owner.
In the last 6 months they portrayed more than 100 people and they are preparing to raise funds to publish all this as a coffee-table book version. This project is really worth supporting, check out this page to support WE ARE TRAFFIC.

Some of you might remember Mianzi Rei (Part 2), she is a model from Berlin and we also met at the Fahrrad Schau this year. She is riding AURORA V1 Velcro Straps on her schindelhauer bike for a while now and supports AURORA when ever she can. I’m really happy to see this much support from all those great people.

Björn from WE ARE TRAFFIC took the chance and did a spontaneous shooting with Mianzi in the snowy Berlin. The pictures came out really great. Thanks to both of them.

Sebastian

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What a weekend!
Got back from the Berliner Fahrrad Schau on Monday and I’m still really tired, but all the work was worth it. So much positive feedback and interest in AURORA during the whole weekend. It was great to speak and see so many customers. A lot people came by and said “hello” or even bought some new gear.
Thanks a lot for your support!
And also thanks to Sandra, for helping out so much and made it possible to set up such a nice booth. And speaking of the booth, thanks to Stefan (and also Max) from 8bar bikes who made it possible and let me share the booth with them. It was a nice to have you around. Also Stefan participated in some of the Fixed Days competitions and he made the third place in the Criterium.
Sadly there wasn’t much time for us to check out the Fahrrad Schau, but a lot friends visited the store and we at least had some minutes to talk. It was great to meet the nice people behind SWRVE UK for the first time, they do some really nice bike related apparel mostly Made in the USA or UK. It was also great to meet the guys at schindelhauer bikes and OZON bamboo bikes/Naturrad again. They do incredible work, still want to get a schindelhauer bike for me, this Carbon Belt Drive System they use catches me every time I see it and try it out. The upcoming releases by 8bar bikes also looked pretty legit.
Check out some pictures of the fair attached to this posting.

See you next year, Fahrrad Schau!

But the work continues and there are a lot things in the planning process right now.
I’m making the last tweaks and decisions to get everything done like it should be.
Sounds mysterious right?
To clear this up a bit, I can proudly tell you that I’m working on a lot cut&sew stuff these days. From t-shirts, to buttondown shirts, more caps and also functional jackets.
And speaking of production, the background is also important, everything (!!!) will be Made in Europe/Germany under fair working conditions and as sustainable as possible. I’m really curious about all this and I can’t wait to show the results in the end.

Besides this I also worked on a new cycling kit design, I had a preview with me at the Fahrrad Schau and posted it on instagram aswell. Check it out here. It’s going to be a limited edition, so watch out for the preorder.

…. and speaking of cycling, the first colorways of the 2013 AURORA velcro straps collection will be up soon aswell.

Best,

Sebastian

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Hej,
good news! I’m happy to announce that AURORA will share a booth with the good people at 8bar bikes at this years Berliner Fahrrad Schau. Last year, together with Force Effect, was a great experience and it’s great to be part of the tradeshow again.
Check out my impressions of last years event.

Since the new apparel collection is still in the making, I will give you the chance to grab some real bargains on available AURORA gear. Also I will premiere the upcoming AURORA velcro straps colorways, which will drop online next week.

So come over check out the great 8bar bikes and their two stunning new releases and also say Hello to AURORA.

If you are from germany and need something to read for the weekend or on your way to the Berliner Fahrrad Schau, check out the Spoke Magazine. The latest issue is out now and features a short interview with yours truly.

See you there,

Sebastian

Hej!
What’s good?
It has been a long time, since I wrote the last entry here. Daily business just took to many time and I thought it would be good to come back with real news.
So it’s december, 2012 is almost over, pre-christmas craze just started and I like to drop some awesome new AURORA gear just in time for this.

With the good people from Topdollar in Berlin and their friend and illustrator “Der STöR” I finally finished a nice collaboration collection. I met Artje from Topdollar about two years ago after the Bright Tradeshow and we had some breakfast together. While talking, we decided that we have to do something together. We both love bikes, so why not keep it simple?
Pedal down the Hood
Get this awesome design on Shirts (black, white, grey), Tote Bags (black & natural), Sea Sacks and Gym Sacks.

Besides this collaboration, I was also working on more cut&sew pieces for AURORA and future releases. The first result is the AUROR 5 Pocket Chino Pant, which is availble from now on in two colors and four sizes! I’m really proud on this one, because it just fits and works perfectly.
It’s a modern 5 Pocket Chino cut with stretch added for comfort on bike or board.
Slightly slim-fitted, to keep the pant legs away from the chain/chainring and of course prevent for too much flapping around in the wind.

To complete the look, I added a new Crewnack to the collection. With the new awesome AURORA “Serif” Crewneck in grey and navy. Soft-touch, modern fit, simple and subtle design.
Fuck hype and branding, it’s about the quality.

Check out the new gear and also the sale section.

AURORA Watch Cap – all black // AURORA Watch Cap – black/cyan
AURORA “Serif” Crewneck – grey // AURORA “Serif” Crewneck – navy
AURORA 5-Pocket Chino Pant – beige // AURORA 5-Pocket Chino Pant – black

Thanks for the ongoing support.

Sebastian


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