AURORA x Force Effect Shirt!

AURORA x Force Effect Shirt

we are back from Berlin! The “Fahrradschau” Bicycle Fair last weekend was a blast for us and a awesome experiance. The booth we had with Force Effect turned out really great and also the many visitors of the fair appreciated our work. We met great people and had a exhausting but great time.
Thanks a lot to Force Effect for this chance.

Together with them, we produced a limited shirt edition for the fair. It turned out really great and we just got a few left. So be quick an grab one before they are all gone.

By the way, I will post a short recap with photographs of the fair later this week.


AURORA x Force Effect Shirt

New colorways…

Come and visit us at the Fahrradschau bicycle fair in Berlin this weekend.
We are happy to share a booth with our friends from Force Effect and also bring some nice new colorways
of our V1 and V2 Velcro Straps with us. Oh and we have some great deals for you aswell.

So check it out and say “Hello”


Meet us at the “Fahrradschau” Bicycle Fair in Berlin on 3rd/4th of March!

we have the chance to show our work at the “Fahrradschau” Bicycle Fair in Berlin on 3rd/4th of March.
The kind people at Force Effect offered us some space at their booth and we agreed.
No idea how this is going to be, but we are really excited.
It is rumored that we will bring a lot new colorways of our V1 and V2 Velcro Straps with us and a lot AURORA gear for special prices. So save some bucks and visit us. We are planning some more nice stuff and maybe also bring one of the most beautiful bicycles in the world with us to the show.
Worth a visit… promised!


AURORA Straps at UCI Track World Cup in London

This weekend the UCI Track World Cup in London took place and after looking on the results and some picture, we couldn’t be happier. Our man Maximilian Levy won second place in the Men’s Sprint competition, again sporting our AURORA vs. KEIRIN Straps! Chris Hoy won first place and Robert Förstermann came in on the third place. Great to see professionals using our gear. Looking forward to the Olympic Games this summer.


20120219-UCI-Track-World Cup-Round-4-0117
20120217-UCI-Track-World Cup-Round-4-0484
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New Shirts, Hooded and Skateboard release…

Today i’m happy to release our Summer Collection 2011. Yes, SS2011. Sounds weird, but it’s true.
Due to many problems, which I will forgot from now on, it took some more month as I expected to finish everything.
But all this is a learning process and I promise we will try to get into this seasonal rhytm thing next year. Hopefully.
But enough talk, we have some nice stuff for you. My personal favorites are the two photographer shirts, printed on a super soft T-Shirt made from 50% organic cotton / 50% recycled polyester.
One called “The Chase” (also on black) features an epic photograph taken by Melbourne based photographer Duncan Ewington. He shoot Joey Dodd some month ago and I bet you have seen this picture around the net.
Now it is on a shirt!
AURORA "The Chase" Shirt
Also we are proud to feature a photograph of our friend Kay Lasenga, who just opened a really nice store in Münster / Germany. He is passioned about photography, collects old and analoge cameras and he got tons of pictures in a large box. The shirt with his photograph is called “Skate!” and it is Kays first photograph which got released so far.
AURORA "Skate!" Shirt
Besides this we also used the chance to drop some simple Logo shirts and a new Zip Hooded.
Our new “Logo Reflex” Zip Hooded features a reflective backprint and increases your visibility on night rides.
AURORA "Logo Reflex" Hooded
The last item for now is one that makes me really happy. I wanted to have my own skateboards for more than 8 years and now the time was right. I think AURORA is the perfect way to release it, because it combines nearly everything i’m passioned about whether it’s bikes, urbanity, art, music, photography, handmade goods, apparel and of course skateboarding.
It is Made in the USA from Canadian Maple Wood and features a bright full-color print.
We hope you will like our first deck called “Galaxy“.
AURORA "Galaxy" Skateboard

Check out all the new stuff in our webshop.
Don’t forget, christmas is coming. So we think it’s time to put some of our classics ( “Cosby says” Shirt, “Rider” Shirt, “Crest” Socks and our Army Coat) on sale, be quick and grab them while stock lasts.

Thanks a lot for your support!
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New AURORA Apparel in the making…

AURORA Shirts - preview

Yes. We are working on new stuff and we are finally producing our summer collection 2011. Maybe a bit late for this summer, but we don’t care. We are just curious about the new stuff and hope you like it aswell. Check this sneak peek and stay tuned for more information…

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