Three years after the first AURORA Cycling Jerseys I’m really happy to announce a dignified successor.
This time it’s just one design, but built on a whole cycling kit. Everything works perfectly together and looks great on bike. The AURORA Cycling Kit 2013 merges the best from his ancestors and combines it with contemporary and subtle design. Every piece offers well thought out features for long lasting performance and quality.

You can get the whole kit or put together your own as you need it.
The AURORA Cycling Kit 2013 consists of a Short-Sleeve Jersey, a Long-Sleeve Jersey, a Long-Sleeve Fleece Jersey, BIB Shorts, a Wind Vest, Arm Warmers and a matching Cycling Cap.

Have a closer look at all the pictures, they speak for itself. If you want more detailed specs, check out the product pages.
AURORA Short-Sleeve Jersey / AURORA Long-Sleeve Jersey / AURORA Long-Sleeve Fleece Jersey / AURORA BIB Shorts / AURORA Wind Vest / AURORA Cycling Cap / AURORA Arm Warmers / AURORA Cycling Kit

The pre-order is open, the production is already running and the first pieces will be shipped approx. mid june!

These jerseys are limited, get yours now!

THE KIDS ALL RIDE!

Sebastian
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What a weekend!
Got back from the Berliner Fahrrad Schau on Monday and I’m still really tired, but all the work was worth it. So much positive feedback and interest in AURORA during the whole weekend. It was great to speak and see so many customers. A lot people came by and said “hello” or even bought some new gear.
Thanks a lot for your support!
And also thanks to Sandra, for helping out so much and made it possible to set up such a nice booth. And speaking of the booth, thanks to Stefan (and also Max) from 8bar bikes who made it possible and let me share the booth with them. It was a nice to have you around. Also Stefan participated in some of the Fixed Days competitions and he made the third place in the Criterium.
Sadly there wasn’t much time for us to check out the Fahrrad Schau, but a lot friends visited the store and we at least had some minutes to talk. It was great to meet the nice people behind SWRVE UK for the first time, they do some really nice bike related apparel mostly Made in the USA or UK. It was also great to meet the guys at schindelhauer bikes and OZON bamboo bikes/Naturrad again. They do incredible work, still want to get a schindelhauer bike for me, this Carbon Belt Drive System they use catches me every time I see it and try it out. The upcoming releases by 8bar bikes also looked pretty legit.
Check out some pictures of the fair attached to this posting.

See you next year, Fahrrad Schau!

But the work continues and there are a lot things in the planning process right now.
I’m making the last tweaks and decisions to get everything done like it should be.
Sounds mysterious right?
To clear this up a bit, I can proudly tell you that I’m working on a lot cut&sew stuff these days. From t-shirts, to buttondown shirts, more caps and also functional jackets.
And speaking of production, the background is also important, everything (!!!) will be Made in Europe/Germany under fair working conditions and as sustainable as possible. I’m really curious about all this and I can’t wait to show the results in the end.

Besides this I also worked on a new cycling kit design, I had a preview with me at the Fahrrad Schau and posted it on instagram aswell. Check it out here. It’s going to be a limited edition, so watch out for the preorder.

…. and speaking of cycling, the first colorways of the 2013 AURORA velcro straps collection will be up soon aswell.

Best,

Sebastian

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2012 is about to end in two weeks and i’m really happy to drop these two beautiful 5 Panel Caps right in time.
It’s the second AURORA // Quickstrike release, after the first collection gained a lot attention and positive feedback.

We all loved these movies back in the days and we all have some kind of connection to them. I wanted something that not just looks cool, it should provide a story for me and remind me of these days. Everything around us is based on good or bad things, wars we fight every day and a lot beauty in just the smallest details we face everyday. So this 5 Panel Cap release is called “Stars” // “Wars”!

The “Stars” // “Wars” 5 Panel Caps are made from a high quality licenced STAR WARS cotton fabric (by Camelot Fabrics – Made in USA). To provide a perfect shape the caps are fully fused, feature a quality genuine soft leather buckle and brass side panel eyelets.
These 5 Panel Caps are carefully hand-crafted in rural New Zealand.

The AURORA “Stars” 5 Panel Cap features a blue universe with bright stars and starships printed all over.
The AURORA “Wars” 5 Panel Cap features a black galaxy with bright stars and fighting starships printed all over.

Each cap is unique and each cap looks different!
This Limited Edition comes with a hand-numbered and dated tag.
There are only 25 caps available of each colorway and they will never be reproduced.

So be quick and get yours before they are gone.
May the force be with you.

AURORA “Stars” // “Wars” 5 Panel Caps

Thanks!

Sebastian

Hej!
What’s good?
It has been a long time, since I wrote the last entry here. Daily business just took to many time and I thought it would be good to come back with real news.
So it’s december, 2012 is almost over, pre-christmas craze just started and I like to drop some awesome new AURORA gear just in time for this.

With the good people from Topdollar in Berlin and their friend and illustrator “Der STöR” I finally finished a nice collaboration collection. I met Artje from Topdollar about two years ago after the Bright Tradeshow and we had some breakfast together. While talking, we decided that we have to do something together. We both love bikes, so why not keep it simple?
Pedal down the Hood
Get this awesome design on Shirts (black, white, grey), Tote Bags (black & natural), Sea Sacks and Gym Sacks.

Besides this collaboration, I was also working on more cut&sew pieces for AURORA and future releases. The first result is the AUROR 5 Pocket Chino Pant, which is availble from now on in two colors and four sizes! I’m really proud on this one, because it just fits and works perfectly.
It’s a modern 5 Pocket Chino cut with stretch added for comfort on bike or board.
Slightly slim-fitted, to keep the pant legs away from the chain/chainring and of course prevent for too much flapping around in the wind.

To complete the look, I added a new Crewnack to the collection. With the new awesome AURORA “Serif” Crewneck in grey and navy. Soft-touch, modern fit, simple and subtle design.
Fuck hype and branding, it’s about the quality.

Check out the new gear and also the sale section.

AURORA Watch Cap – all black // AURORA Watch Cap – black/cyan
AURORA “Serif” Crewneck – grey // AURORA “Serif” Crewneck – navy
AURORA 5-Pocket Chino Pant – beige // AURORA 5-Pocket Chino Pant – black

Thanks for the ongoing support.

Sebastian


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One year ago, two close friends of mine finally opened their own store called “Reverie“.
They had a great year and gained a lot attention and positive feedback with their concept.
Besides a nice selection of brands you just rarely find in german shops, they’ve also managed to keep it down to earth and really friendly. It’s always great to see happy customers around the store who just feel good visiting, talking or chilling there.

We often talked about a collaboration and I thought it would be great to have something to celebrate their first year. So I started the collaboration on my own as a suprise.
On the last saturday they celebrated their birthday with close friends and customers. With DJ, cake and drinks it was a nice event and a good opportunity to finally reveal this collaboration!

The result is a highly limited and upgraded edition of the AURORA Compact Messenger Bag. Along all the other features I added a stabilizer belt, a custom Logo patch attached with velcro and also a additional layer of 1100D Cordura for the bottom.
I only made 10 of them.
To complete the look I also added a entirely new AURORA Hooded Zipper with a custom Logo patch, also limited to 10 pieces. This zipper is the first AURORA cut & sew piece.

Both items are only available at the REVERIE store in Münster / Germany or on request.

Make sure to check out the store, if you have the chance.
www.reverie-shop.de
www.facebook.com/Reveriems

I’m really proud to finally reveal the first AURORA // Quickstrike release.

This is the first effort to upcoming Limited Editions made from dead stock and vintage fabrics.
To pay homage to craftmanship and classic designs, we try to merge these things and mix them to something unique and long-lasting.

“The Floral” 5 Panel Caps are made from a dead-stock high quality cotton fabric (Made in Germany).
To provide a perfect shape the caps are fully fused, feature a quality genuine soft leather buckle and brass side panel eyelets.
These 5 Panel Caps are carefully hand-crafted in rural New Zealand.

Each cap is unique and each cap looks different!
This Limited Edition comes with a hand-numbered and dated tag.
There are only 35 caps available of each colorway and they will never be reproduced.

So be quick and get yours before they are gone.

AURORA “The Floral” 5 Panel Cap – blue

AURORA “The Floral” 5 Panel Cap – grey

Thanks!

Sebastian

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