Hej,
we are back from Berlin! The “Fahrradschau” Bicycle Fair last weekend was a blast for us and a awesome experiance. The booth we had with Force Effect turned out really great and also the many visitors of the fair appreciated our work. We met great people and had a exhausting but great time.
Thanks a lot to Force Effect for this chance.

Together with them, we produced a limited shirt edition for the fair. It turned out really great and we just got a few left. So be quick an grab one before they are all gone.

By the way, I will post a short recap with photographs of the fair later this week.

Sebastian

Come and visit us at the Fahrradschau bicycle fair in Berlin this weekend.
We are happy to share a booth with our friends from Force Effect and also bring some nice new colorways
of our V1 and V2 Velcro Straps with us. Oh and we have some great deals for you aswell.

So check it out and say “Hello”

Sebastian.

Winter finally arrived in Germany these days, lowest temperature today was about -23°. This is sick! So perfect opportunity to release some more hats to keep your head warm. Today we added three new knitted hats made of 100% wool to the store and restocked our classic Fine Merino Hats. Two of our new hats come with sublte logo detailing in black and olive and one with our new Champion Stripe Logo.

Besides this we also added our first Snapback Cap to the store. All black with classic green under the brim and also a Champion Stripe Logo detail. So if you live in warmer regions, you can swoop something aswell. Check out the pictures, visit our webshop and don’t forget to like AURORA on facebook to stay up to date.

Sebastian

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Today i’m happy to release our Summer Collection 2011. Yes, SS2011. Sounds weird, but it’s true.
Due to many problems, which I will forgot from now on, it took some more month as I expected to finish everything.
But all this is a learning process and I promise we will try to get into this seasonal rhytm thing next year. Hopefully.
But enough talk, we have some nice stuff for you. My personal favorites are the two photographer shirts, printed on a super soft T-Shirt made from 50% organic cotton / 50% recycled polyester.
One called “The Chase” (also on black) features an epic photograph taken by Melbourne based photographer Duncan Ewington. He shoot Joey Dodd some month ago and I bet you have seen this picture around the net.
Now it is on a shirt!

Also we are proud to feature a photograph of our friend Kay Lasenga, who just opened a really nice store in Münster / Germany. He is passioned about photography, collects old and analoge cameras and he got tons of pictures in a large box. The shirt with his photograph is called “Skate!” and it is Kays first photograph which got released so far.

Besides this we also used the chance to drop some simple Logo shirts and a new Zip Hooded.
Our new “Logo Reflex” Zip Hooded features a reflective backprint and increases your visibility on night rides.

The last item for now is one that makes me really happy. I wanted to have my own skateboards for more than 8 years and now the time was right. I think AURORA is the perfect way to release it, because it combines nearly everything i’m passioned about whether it’s bikes, urbanity, art, music, photography, handmade goods, apparel and of course skateboarding.
It is Made in the USA from Canadian Maple Wood and features a bright full-color print.
We hope you will like our first deck called “Galaxy“.

Check out all the new stuff in our webshop.
Don’t forget, christmas is coming. So we think it’s time to put some of our classics ( “Cosby says” Shirt, “Rider” Shirt, “Crest” Socks and our Army Coat) on sale, be quick and grab them while stock lasts.

Thanks a lot for your support!
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Just came back from Sascha in Düsseldorf, who helped out producing the first AURORA Skateboards. On the pictures you can see some impressions of his neat store called “Rebel Gärage” and of course a glimpse on our new Skateboards. We dropped a full-color universe logo print on a canadian maple wood Skateboard (Made in the USA!!!) for your pleasure. Perfect shape and soon to be available in our webshop.
Stay tuned for the release…

Yes. We are working on new stuff and we are finally producing our summer collection 2011. Maybe a bit late for this summer, but we don’t care. We are just curious about the new stuff and hope you like it aswell. Check this sneak peek and stay tuned for more information…